With mock taco and dulce storefronts set up along its perimeter, the Highline Ballroom in New York City was transformed into the barrio for MTV Tr3s’ preview of the upcoming television season. Comedian Erik Rivera warmed up the crowd poking fun at Latino stereotypes and segued into the program by describing his own relationship with MTV’s bilingual-bicultural entertainment destination: “It’s the only channel I can watch with my mother that makes sense to her.”
Tr3s: MTV, Música y Más, announced eight new original programs for the fall, with involvement and guidance from famous and familiar names like Mario Lopez, Oscar De La Hoya, Wilmer Valderrama, Ricardo Laguna, and Dulce Maria. Valderrama personally spoke about his rewarding experience producing “The Ricardo Laguna Project,” the docu-reality show portraying the day-to-day of the Mexican-born BMX rider. And Laguna himself, flanked on either side by his protective pair of padres, confirmed a second season of the show is in the works.
“Latino Boot Camp” will reacquaint young Latinos with their roots, in “From Chongas to Reinas” a rough bunch of Latinas learn to be ladies as they compete for the crown, and “Culture Swap” stars a young Latino and gringo pair that switch lives for a week of cultural immersion in a world completely different from the one they know.
At the end, Juanes came on stage for a live performance, making it clear why “Juanes Unplugged” was a huge success and setting high expectations for the program’s second run in 2013.
For a full list of upcoming MTV Tr3s programming, visit www.tr3s.com